STRATEGIC COMMUNICATIONS

I help small businesses, not-for-profits, and advocacy organisations communicate with clarity, purpose, and influence. With over ten years of experience across government and community sectors, I provide strategic services tailored to support meaningful impact, not just visibility. 

  • Strategic Branding & Communications

    Clear, values-aligned communication is a powerful tool for growing your small business. Whether you’re launching something new, navigating change, building your brand, or deepening community connections, I provide strategic support that helps you cut through the noise and connect with the people who matter most.

    Services include:

    Brand Strategy

    Lay the foundation for a brand that reflects your vision and speaks directly to your audience.

    • Brand purpose, values & positioning

    • Target audience definition & personas

    • Brand tone of voice & personality

    • Competitive landscape insights

    Messaging Strategy

    Craft clear, consistent messaging that captures who you are, what you offer, and why it matters. Ideal for new businesses or those looking to reposition or grow.

    • Key messaging for websites, pitches, and campaigns

    • Content planning & copywriting support

    Engagement Strategy

    Build meaningful relationships with customers, partners, and local communities.

    • Stakeholder mapping

    • Community engagement planning

    Co-Design & Community Input

    For businesses working closely with clients or communities, I facilitate inclusive co-design or feedback processes to make sure your offering is truly fit-for-purpose.

    • Workshop design & facilitation

    • Customer interviews and insight reports

    • Incorporating lived experience in product/service design

    Advocacy & Social Impact Communications

    If your business is driven by purpose, I help you articulate your mission and influence the spaces you work in.

    • Social impact messaging

    • Advocacy campaign support

    • Policy or sector submissions

    Funding & Growth Support

    Help with telling your story to funders, partners, and investors.

    • Grant and funding proposal writing

    • Annual reports

    • Mission and values statements

    • Storytelling for impact

Packages & Pricing

  • This foundational package is perfect for organisations or founders who need to solidify their core messaging across platforms—website, conversations, emails, and more.

    Includes:

    • 90-minute Communications Clarity Session

    • Mission, Vision Refinement

    • Audience Messaging Map (internal, external, donors, partners)

    • Core Message Pillars (3–5 themes)

    • Do/Don’t Language Guide (voice, tone, framing tips)

    • One Feedback + Refinement Round

    Deliverables:

    • Messaging Guide PDF (4 pages)

    • Quick Reference Sheet (for team/staff use)

    Investment: $900

    Approx. Timeline: 2 - 4 weeks